Our Story

Alayah Beauty is an organic skincare line that is made by combining fruits that when applying topically can make a difference. Alayah Beauty is not just a beauty brand it is the celebration of natural beauty combined with affirmations that brings forth confidence. Alayah beauty was started by a young Dominican single mother from New York City after losing her job because of the pandemic while having a 4 month old baby. At that moment she knew she had to create something she can call her own and that is where Alayah Beauty was conceived.

The brand is not just a brand it has a high significance of a woman who has faced many trials in tribulations and who was stuck in the phase of a cocoon for a very long time. The woman then went through phases like the moon and metamorphosed like a butterfly finally setting herself free from society norms. This is much like the beauty industry where women are expected to look a certain way and are cocooned to believe that if they don’t look a certain way society won’t accept them. This is where innovation meets science.

Alayah Beauty’s goal is not only focused on providing skincare that yields results it also focuses on making you feel beautiful from within by using positive affirmations. It’s motto is if you feel good you look good and that’s when you feel your best you have the confidence that leads to success.